Primark x NBA Influencer Event

Primark x NBA Influencer Event at Cremerie de Paris N°1
thursday January 12 2023


Influencer Cocktail
The Primark Influencer cocktail
was organised for the occasion of the January 18
NBA Paris game 2023
basketball event at Accor Arena.

Influencers were invited to have a good time at Cremerie de Paris
where a delicious cocktail was waiting for them.
Also a orange baloon pool, basketball nets, a tee-shirt printer,
a DJ, a popcorn machine and the amazing new collection of NBA clothes
sold through Primark stores.




Creative people behind the Primark x NBA Event:

The Influencer Event
is organised by
Lee Marriott, Elle Newman, Hannah Sharp, Matt Pollard, Back Marriott
from the Leeds UK based agency We Love This

Also involved in the event David Zmirov from Zmirov Communication


Window Stickers for the Primark Event






Metro exit Marguerite de Navarre & Cremerie de Paris N°1 by Primark
(CremeriedeParis.com/primark/visit)

Videos made at Cremerie de Paris


0:55 min Primark x NBA Fashion Cocktail at Cremerie de Paris (2023)




Primark x NBA Pop Up on Instagram


Post on @zmirovcommunication

View this post on Instagram

A post shared by Zmirov Communication (@zmirovcommunication)

NBA / National Basketball Association

National Basketball Association (NBA)
is the world's main basket-ball league league.
29 American and one Canadian Team form the Association.


1) Chicago Bulls @chicagobulls
2) Milwaukee Bucks @bucks
3) Boston Celtics @celtics
4) Golden States Warriors @warriors
5) Atlanta Hawks @atlhawks
6) Philadelphia 76ers @sixers
7) Charlotte Hornets @hornets
8) Memphis Grizzlles @memgrizz
9) Washingon Wizards @washwizzards
10) Los Angeles Lakers @lakers
11) New Orleans Pelicans @pelicansnba
12) Minnesota Timberwolwes @timberwolves
13) New York Knicks @nyknicks
14) Toronto Raptors @raptors
15) Miami Heat @miamiheat
16) Indiana Pacers @pacers
17) Utah Jazz @utahjazz
18) Denver Nuggets @nuggets
19) Cleveland Cavaliers @cavs
20) San Antonio Spurs @spurs
21) Brooklyn Nets @brooklynnets
22) Portland Trail Blazers @trailblazers
23) Phoenix Suns @suns
24) Sacramento Kings @sacramentokings
25) Detroit Pistons @detoitpistons
26) Orlando Magic @orlandomagic
27) Houston Rockets @houstonrocktes
28) Dallas Mavericks @dallasmavs
29) Thunder OKC @okcthunder
30) LA Clippers @laclippers

The idea came up to launch a cooperation with Primark
to produce fashionable clothing.

A Influencer Event
at a true fashion hotspot
in the heart of Paris

Cremerie de Paris
is located near Louis Vuitton and Samaritaine
facing the main Chatelet les Halles subway exit Marguerite de Navarre
on the way to the Louvre and to Notre Dame.

The history of Cremerie de Paris
at the Hotel de Villeroy Bourbon VB mansion
is connected to fashion.

A lot of fashion events have happend ...



The history of VB and of Cremerie de Paris
goes back to the year 1370.
Over a long period of time the Villeroys, food merchands
at the Paris les Halles food market,
become advisors of the Bourbons,
Kings of France.
Nicolas IV Neufville de Villeroy (1542 - 1617)
inherits the mansion.
Villeroy becomes a minister of the first Bourbon King, Henri IV (1553 - 1610)
His grandson Nicolas V de Villeroy (1598 - 1685) becomes
the teacher of the 3rd Bourbon King
young Louis XIV (1638 - 1715).



1648 started the construction of the Pavillon des Drapiers.
Young Louis XIV watched the mansion beeing erected
as he went to school next door, at the Hotel de Villeroy Bourbon VB.
The Pavillon was a fashion hotspot for over 200 years.
Queen Marie Antoinette loved to come by to meet young designers.
She was the wife of King Louis XVI, grandson of King Louis XV (great grandson of King Louis XIV).


1868 Empress Eugenie (1826 - 1920), wife of Napoleon III had a fascination
for the unique history of VB / Pavillon des Drapiers / Cremerie de Paris.
As the new Paris foodmarket was constructed and the Pavillon had to go
history turned from fashion to food,
with the opening of the legendaty Cremerie de Pqaris,
a milkstore at the foodmarket.
Eugenie decided to maintain the facade of the Pavillion
dismanteled, stone by stone
and reconstructed at the Musée Carnavalet.


1870 - 1920 After the fall of the Second Empire
Eugenie was granted exile in the United Kingdom by Queen Victoria.
She loved to tell fairytales about Cremerie de Paris to children.
One of them, Alix Hessen, a granddaughter of Queen Victoria
later lived in Russia and repeated the stories
to her own children and their cousins.



1910s Olga, Maria, Tatiana, Anastasia and Alexei Romanov
loved the VB fairytales.
They all wanted to travel to France
to discover Cremerie de Paris.

Only their cousins survived the Russian Revolution.
Dmitri Romanov, later boyfriend of Coco Chanel
and Carl Solms, later babysitter of the editor of this website
kept the story going.



1993 Cremerie de Paris fairytales were so beautiful
the idea came up to repopen the legendary place, abandonned for years
after the 1970 departure of the Les Halles foodmarket.
Coco Chanel had left a little jewel
that helped to finance the adventure.

First an avant-garde Internet Cafe
Cremerie de Paris hosts Pop Up Events since 2011.


2022 november 29
Lee Marriott and Elle Newman discovered Cremerie de Paris
visiting from Leeds.
This is how the Primark x NBA
event came alive ...





Press Articles:

10 ans plus tard ...
The NBA x Primark event continues to be seen
on the Irish Whitepages,
White Pages.ie

for the time of the Evebn...
Primark x NBA on the homepage
of Phone Book of the World / PBof.com




Acces to the Primark Pop Up

En Metro / RER

use the new exit / sortie N°1 Porte Marguerite de Navarre
of the subway ChateletlesHalles.com/sortie1
Getting out of the metro you will see the
Primark Pop Up Store
located at Cremerie de Paris N°1

Global Post Expo Impact:


2022 ... The presence of Primark and NBA
at Cremerie de Paris was for a very short time,
a cocktail party for influencers during 3 hours.
Construction started Thuesday January 10 2023 at 2 pm,
Disassembly was finished Friday Jan 5 2023.

But besides the many influencer posts
the presence of Primark will last through time.
The event will continue to be seen around the globe ...
as Cremerie de Paris
has something unique.
not even a 10.000 m2 venue
on Champs Elysees or on 5th Avenue has.
It's not only a question square meters.

Cremerie de Paris is
a historic location
with a very long history.
Over 650 year
since 1370
connected to many
Kings of France
inventors, tech pioneers, designers and products.

This is the reason why you also find the event
in the
Phone Book of the World





Primark is
on the homepage of Phone Book of Ireland




Part of the long long Telecom history
is also part
a Two Letter Domain,
one of the shortest adresses of the web
VB.com, acronym for Very Beautiful
ou de Villeroy Bourbon.

There are only 676 Two Letter Domains
mainly based in the USA or in China.

Only two "Two Letters"
are in France, one in Paris.
VB.com is also the one and only Two Letter domain
in the hands of a Museum / Pop Up Store.

Omada will be added soon ...