Sonos Pop Up Store

Sonos at Cremerie de Paris No9

Monday July 29 to Sunday August 11 2024
from 10am to 8pm

During the Paris Olympics
fans of Sonos
can discover a place for
sound immersion.



The Pop Up is only 5 min from River Seine (Pont Neuf)
facing Marguerite de Navarre
the most important subway exit in Paris.



In the Pop Up made in collaboration with Son-Video.com
Sonos presents Sonos Ace, it's latest Bluetooth headphone.

Zone home-cinema du Pop Up
The home-cinéma zone of the Pop Up Store presents the following itemps : 

• a sound bar Sonos Arc
• a subwoofer Sonos Sub
• a pair of feet Sonos Era 300 (behind),
• a pair of feet Sonos Speaker Stand Era 300 (behind),
• a sound bar Sonos Beam,
• a subwoofer Sonos Sub Mini
  
  
  

Zone All-in-One and Portable
La zone All-ln-One and Portable of the Sonos Pop Up presents the folloiwing items : 

• Sonos speaker More 2,
• two speakers Sonos Roam 2,
• two speakers Sonos Era 100
  (one in black and one in white),
• a speaker Sonos Era 300,
• a speaker Sonos Five.

Computer generated photo of the Sonos Pop Up


Creative minds behind
the Pop Up Store:


The Pop Up Store
was imagined by Jordan Saxemard (Sonos)
Antoine Marty-Ané (Sonos France)
and Wild Buzz Agency
Ajmal Noorahamad,
Hugo le Bozec (art director)


Pop Up Crew
William Pourtales (pop up store director)
Rudolphe Saint-Drenant (ftraining, commercial)
Ophely Dufleide, Kader Loiati (sales Son-Video.com)

Cremerie de Paris N°9 in 3D

Cremerie de Paris N°9 vide
see in a seperate window VB.com/sonos/visit

code to integrate the 3D in your website :
<iframe src='https://my.realbox.fr/tour/cremerie-de-paris-9-sonos'
height='315' width='560' allowfullscreen></iframe>


Cremerie de Paris N°9 empty
see in a seperate window VB.com/no9/visit
code to integrate the 3D in your website :
<iframe src='https://my.realbox.fr/tour/cremeriedeparis9'
height='315' width='560' allowfullscreen></iframe>



Videos made at Cremerie de Paris

Walking from the Brasserie Bourbon
to the Sonos Pop Up Store during the Olympics


Mafalda Waldburg visiting the Sonos Pop Up Store (long version)


Sonos Videos


1:49 min Making of Sonos Era 300 (2023)


Video about the Paris Olympics

25:09 min Road to the Olympic Games (2024)

The Sonos brand:

2002 Foundation of Sonos
in Santa Barbara, California USA

2005 Launch of the first product
Zone Player ZP100,
a wireless sound system.

2007 Launch of Sonos Controller CR100
simplifying music adjustmens
in different rooms of a house.

2011 Launch of speakers Play 3

2017 Integration Voice Cointrol

2019 Move Audio

2020 Arc and Dolby Atmos
giving immersive sound to home theaters

2024 Pop Up Store
at Cremerie de Paris No9



The story of Sonos is on
VB.com/sonos

Cremerie de Paris
a "tech hotspot"
since 1671


VB ... the Villeroys
et the Bourbons
Cremeries de Paris
are located around
square Marguerite de Navarre,
sortie 1 / exit 1 du the metro hub Chatelet les Halles,
.

The story of VB and Cremerie de Paris
goes back to the year 1129.

The Neufville family,
later Neufville de Villeroy, then de Villeroy
were food merchants at the Paris Les Halles food market.

1370 The Villeroys arrive rue des Bourdonnais
in an old mansion.

Over time the Villeroys,
owner of the VB mansion
become advisors of the Bourbons,
the Kings of France ....

Marguerite de Navarre already came by as
she was a friend of Nicolas II de Villeroy.
She was also a friend of the artist Leonardo da Vinci
and the sister of King Francois 1st
Marguerite already knew Cremerie de Paris No9
which is located on the spot of a former convent.

Her 2 x great grandson Louis XIV came to VB
which was is school building and the home of his teacher
Nicolas V de Villeroy.

1671 January 21
the Villeroys sold VB
planning to move to the future Versailles palace.


A new hi-tech adventure arrives .
two entrepreneurs Leon Pajot (1625 - 1668)
and Louis Rouille (1630 - 1694) aquire VB
where they found the "Royal French Postal Services",
a private company transporting mail
for the Kings of France.

A story that left
and a story that returned:



Louis Leon Pajot, grandson of the two company founders
needed a mail exchange partner,
Anselm Franz,
2nd Prince of Thurn & Taxis (1681 - 1740)
General Postmaster of the Thurn & Taxis Post
based in Brussels and Franckfurt
in the Habsbourg territories.

Louis XIV (1638 - 1715)
appreciated La Poste
based at the VB mansion,
a place he knew from his childhood.

His successor Louis XV (1710 - 1774)
was annoyed by the wealt of La Poste.

1738 Mai 21 Louis XV withdraws the postal license from VB.
The mansion falls asleep.
End of a story.



1986 Mai the story returns
Johannes, 11th Prince of Thurn & Taxis
loved to push young people he made by coincidence.
After showing the VB mansion to a student
he believed
the energy of the old postmasters
was still around
- sleeping since 248 years - in the walls of VB.
He decided to used some Thalers
he hade inherited fro the old Postmsters
to make the story return ...

1986 mai the adventures
starts with a small next door Phone Boutique
turning 1995 into the first Paris Internetcafe
where was invented
Phone Book of the World




The magic of Cremerie de Paris
and it's avant garde web access
connected VB with many US Techn Pioneers
looking for internet while traveling
through the French capital.

One was on the first flight to the moon,
another had invented dot com
and others were young students
travelling through France with a backpack
Nowbody knew who they were,
maybe they didn't know it themselves ...

Today they return to Cremerie de Paris
not with a backpack
but with a Pop Up Store
of a brand they have
created in the meantime,
making VB
become a
Meeting Place of the World's most famous Brands


.

2012 mai 31
Nike Barbershop
is the first Pop Up Store to open at Cremerie de Paris No1

2013 - 2017


was constructed
France No1 he subway exit
Marguerite de Navarre



2019 No9 was added to the Cremerie de Paris network
The first Pop Up Store
was organised by Microsoft.




Sonos is another
magic brand from California
that will enhance the VB Tech history
since 1671
VB.com/tech
Pop Up Store Museum.com

Acces to the Sonos Pop Up

En Metro / RER

use the new exit / sortie N°1 Porte Marguerite de Navarre
of the subway ChateletlesHalles.com/sortie1
The Sonos Pop Up Store
is located behind the Subway Exit
rue Saint Honoré
at Cremerie de Paris N°9



- RER B direct connection
with Roissy CDG (30 min - only take a much faster non stop direct train)

- Metro 4 direct connection
with Gare de l'Est (15 min) and Gare Montparnasse (19 min)
- Metro 14 direct connection
with Gare de Lyon (8 min) and Gare Saint Lazare (9 min) Orly (30 min) .
- Metro 1 direct connection
with Champs Elysées (15 min)

Sortie N°1 Châtelet les Halles N°1 faces our different Cremeries de Paris,
N°1, N°2, N°6, N°9, N°18 Pop Up Stores
and N°3, N°4, N°7, N°8, N°10 Pop Up Cafes.


Did you know that Marguerite de Navarre
who left her name to the subway exit
has already come by,
as she was a friend of the Villeroy family
that lived at VB / Cremerie de Paris,
but this was a long long time ago...
Marguerite is considered to be the grandmother of the Bourbons,
the letter "B" of VB.com


By Bus (11,24,67,69,72,74,76,81,86) arrèt rue de Rivoli / Pont Neuf

By Car, parking Pont Neuf facing Samaritaine

By Scooter
avoid parking in a zone for bikes !



By plane
If you fly to Paris to see the Sonos Pop Up,
arriving is ultra easy
from Airport CDG 30 min via RER B
from Orly Airport 25 min via M14





Sonos Pop Up on Instagram


Post on @cremeriedeparisofficial

View this post on Instagram

A post shared by Cremerie de Paris (@cremeriedeparisofficial)

Press Articles:



for the time of the Pop Up ...
Sonos
on the homepage of Phone Book of the World
PBof.com

Sonos by Pop Up Store Paris.com

Global Post Expo Impact:


Cremerie de Paris is
a historic location
with a very long history.
Almost 900 year
since 1129
connected to many
Kings of France
inventors, tech pioneers, designers and products.


With the network of VB internet domains
the Pop Up
will continue to be seen around the globe