Global Launch of Coca Cola Creations

Global Launch Coca Cola Creations at Cremerie de Paris N°1

opening night friday 2023 February 10
Pop Up Store
2023 saturday February 11 and sunday February 12


Pop Up Store
The Coca Cola Pop Up Store
was organised at the occasion
of the launch of Coca Cola Creations
a new series of limited edition drinks.

The first limited edition
was made in collaboration
with the Catalanian singer Rosalia.



Creative people behind
the Coca Cola Store:


The Pop Up Store
was imagined
by Camille Sparfel Ruault and Elodie Péribère (Coca Cola)
and by Zyad Rouissi, Yacine Rouissi,
from the ad agency Friiday
also with the help of Alexis Nonet, Esteban Bribes (construction)

Rosalia Vila Tobela (singer)
Alexi Pavlov Video, Sirobska Baca (Video)



Zyad Rouissi from Friiday
in the picture with Julie Thomas and Clemence Martinez
that organised another Pop Up Store at the same time
for Sony Playstation 150 m down the road, rue Saint Honoré
at Cremerie de Paris N°9


Sony Playstation Pop Up
near the Coca Cola Pop Up Store




3D visit


Cremerie de Paris decorated for Coca Cola
direct VB.com/cocacola/visit

Videos made at Cremerie de Paris


2:27 min Coca Cola Pop Up Store at Cremerie de Paris N°1 (2023)


Videos around the new drink


0:20 min Coca Cola Move por la Artista Rosalia (2023)


Coca Cola Pop Up on Instagram

Post on @cremeriedeparisofficial

View this post on Instagram

A post shared by Cremerie de Paris (@cremeriedeparisofficial)

Post on @cocacolafr

View this post on Instagram

A post shared by Coca-Cola France (@cocacolafr)

The Coca Cola brand:

Coca Cola
was created in 1892
par John Stith Pemberton.

Stith Pemberton invented a drink
containing coca leaves
and coffein from kola nuts.
Combining both creates a stimulating effect.

Since decades
Coca Cola is one of the most famous
and the most glamorous
Brands of the World.

Coca Cola owns KO.com,
one of the ultra short
676 Two Letter Domains:



The Coca Cola History & timeline is on VB.com
VB.com/cocacola/

Coca Cola is one
of the World's most iconic brands.

Such a brand never arrives
by coincidence ...

What Coca Cola liked
is the long long "food history"
of Cremerie de Paris
located at the former entrance
of the Les Halles de Paris foodmarket,
considered to be the World's
most famous market.

Everything started 650 years ago.

1370 a food merchant from the market
Richard Neufville (1350 - 1401)
buys an old house
which slowly
turns into a hotspot in
the Kingdom of France.

Grandson Nicolas 1st Neufville
becomes a financial adviser.
His children enhance the links
with the Kingdom.


Great grandson of Nicolas 1st
Nicolas IV Neufville de Villeroy (1542 - 1617)
becomes an advisor of
the first Bourbon King, Henri IV (1553 - 1610)



Grandson Nicolas V de Villeroy (1598 - 1685)
becomes the "precepteur"
tutor of the 3rd Bourbon King
young Louis XIV (1638 - 1715).


If Coca Cola had come "a little earlier"
you would have been able to see
the young Sunking
play in our courtyard
that has hardly changed.

Sometimes this courtyard
can be seen through
the windows of Cremerie de Paris ...

The young king would have been fascinated
by the deco full of mirrors
imagined by Zyad Rouissi.
Young Louis XIV would certainely have tried
to come to the glamorous opening cocktail.
But nowadays this might have been
difficult as security would not have let
children come in.

Louis XIV would have tried
to enter Cremerie de Paris
through the VB courtyard,
the seperate entrance being occupied
that night by the catering team.


1671 Preparing his futur Chateau de Versailles
Louis XIV invited his childhood friends
François de Villeroy and Catherine de Villeroy
to stay with him.
VB, Hôtel de Villeroy Bourbon is sold
to become the seat of a "Hi Tech", company,
La Poste Royale.

The history of Cremerie de Paris
is not only linked to food and technology
but also to fashion



1869 opening of Cremerie de Paris,
a milk and cheese store at the marché des Halles.


1886 JS Pemberton invents
Coca Cola in Atlanta
The picture shows the first Coca Cola ad.



1903 Map of the marché des Halles,
in the red circle
Cremerie de Paris N°1

A Pop Up Store
in the history
of Coca Cola



1910 pictures of the Halles Centrales foodmarket
with the legendary Cremerie de Paris N°1


Cremerie de Paris N°1 and Bistrot des Halles, a cafe
both located on 15 rue des Halles / 11 rue des Déchargeurs
facing the no longer existing Pavillon Baltard N°10
used of milk products.



1918 Coca Cola arrives in France.
Bistrot des Halles
located tight next to Cremerie de Paris N°1
and Maison Rouge / Cremerie de Paris N°7
are one of the first cafes in Paris
to have Coca Cola.


Cremerie de Paris clients
discover the new drink
coming from Georgia, United States.

The first Coca Cola bottling factory
is located on
13 rue Felix Faure in the 15th arrondissement.



1920 Coco Chanel discovers Cremerie de Paris
thanks to her boyfriend Dmitri Romanov.

Cremerie de Paris is a place full of legends
and fairytales linked to the childhood of Louis XIV.

Empress Eugenie, the "art director" of
the renovated foodmarket
(Pavillons Baltard, rue des Halles constructed between 1855 - 1869)
had to leave France in 1870 after the end of the Second Empire.
As an old woman exiled in the United Kingdom
Eugenie loved to tell the stories to children
who would repeat them.

Thus the young Romanov children
from Saint Petersburg knew
the fairytales around Cremerie de Paris,
among them Anastasia Romanov,
Dmitri Romanov later boyfriend of Chanel
and Carl Solms, later babysitter of Ben Solms
from today's Cremerie de Paris.



What is left from the Love Story
between Coco Chanel and Dmitri Romanov
is N°5 and a little jewel
that had survived the Russian Revolution.



The iconic Coca Cola Bottle redesigned by Raymond Loewy in 1955
in front of the Coca Cola Creation Pop Up Store at Cremerie de Paris

The first Chanel N°5 bottle was designed
by Dmitri Romanov (1891 - 1942),
the actual Coca Coca bottle by Raymond Loewy (1893 - 1986)

While Romanov is deeply rooted in the history
of Cremerie de Paris,
Loewy only knew Cremerie de Paris
as a child accompaning his mother
to the Halles Centrales foodmarket.





1950 Coca Cola van facing Notre Dame
5 minutes from Cremerie de Paris
photo by Mark Kaufmann (1921 - 1994)



Coco Chanel had a fascination
for the centuries old history of Cremerie de Paris
and it's mysterious staircase
with a N°5 logo forged into the railings.

When Chanel could not sleep at night
she walked from the Hotel Ritz where she lived
to the les Halles foodmarket,
open all through the night.
Sometilmes her magical friend Aimee de Heeren
accompanied her.


1970 Before leaving this world
Chanel left the little jewel to Aimée.


1993 The little jewel helped
to get a real estate loan
to reopen Cremerie de Paris
abandonned in 1971
after the departure of the Les Halles Centrales foodmarket,
as if the iconic fashion stylist,
that had already left this world
a quater of a century before
had decided the story needed to be continued.

Without this little jewel
from Cocal Chanel
we would not have been able
to host Pop Up Stores today.




1995 Cremerie de Paris turned into the first Internet in France.
The non existing web connexion in Paris Hotels
attracted some American tech pionniers
you do not meet every day.

One of them, Jon Postel,
the inventor of "dot com"
added a lot of glamour to
Cremerie de Paris
explaining us the soon coming impact
of dot com domains


Today Cremerie de Paris (VB.com)
is one of the very few companies
and the one and only
Pop Up Location / Museum
in the World
to have one of the
676 Two Letter Domain.
just like Coca Cola (KO.com)

VB is the acronym for "Villeroy Bourbon or Very Beautiful)
KO the ticker symbol for the valuable Coca Cola shares.



1878 the QWERTY keybord was invented by
by Christopher Latham Sholes (1819 - 1890).

Maybe Christopher also wanted to contribute
to the glamour
of Cremerie de Paris
placing the letter "V" right next to "B"

Have a look at your keybord
you can instantly read the VB web adress
Via VB.com the Coca Cola Pop Up is right there ...



2022 Zyad Rouissi,
one of the most talented person in advertising,
discovered Cremerie de Paris
to organise a spectacular
Pop Up Store for one of Coca Cola's main clients
the World's largest restaurant chain: Subway.





This photomontage shows the pavements
in front of Cremerie de Paris,
2023 during the Pop Up Store Coca Cola
and a century before 1923 during the times
of the Halles Centrales foodmarket,
cabbages being presented on the street.


All this might explain
why Coca Cola came all the way
from Atlanta
to organise an outstanding
launch event for
"Coca Cola Creations"
in Paris, France.

The Coca Cola Company
is opening a new chapter
in the long long
history of VB & Cremerie de Paris
contributing to make
the mysterious milk store
turn into a
Meeting Place
of the World's
most famous Brands




Press Articles:


The Coca Cola Pop Up Store
on the Italian White Pages, White Pages.it

pendant la durée du Pop Up
Coca Cola sur la homepage du Phone Book of the World / PBof.com

Lancement de Coca Cola Creations by LSA Conso
Videos Coca Cola sur Ticktok
Coca Cola Creations by Coca Cola Company
Coca Cola devoile sa nouvelle marque par Rayon Boisson
Coca Cola x Rosalia by Grazia
Coca Cola Creations by Capital
Coca Cola lance sa nouvelle marque by BFMTV
Coca Cola partners with Rosialia by CNN.com
Coca Cola's new drink by WSVN Miami
Coca Cola introduces new limited edition by Streetwise



Acces to the Coca Cola Pop Up

En Metro / RER

use the new exit / sortie N°1 Porte Marguerite de Navarre
of the subway ChateletlesHalles.com/sortie1
Getting out of the metro you will see the
Coca Cola Pop Up Store
located at Cremerie de Paris N°1

Global Post Expo Impact:


2023 ...
The presence of Coca Cola
at Cremerie de Paris was for a very short time only


But besides the many influencer posts
and press articles the
Coca Cola Pop Up Store
becomes part of a history


Cremerie de Paris is
a historic location
with a very long history.
Over 650 year
since 1370
connected to many
Kings of France
inventors, tech pioneers, designers and products.

The event
iwill remain in the
Phone Book of the World




The Coca Cola Pop Up is
on the homepage of
Phone Book of America