Metallica World Tour Pop Up Store

Metallica Pop Up Store at Cremerie de Paris N°1

Pop Up Store opening thuesday 2023 may 16
Stade de France / Pop Up Store open Concert wednesday 2023 may 17
Pop Up Store open thursday 2023 may 18 (public holiday in France)
Stade de France Concert / Pop Up Store open friday 2023 may 19
Pop Up Store last day saturday 2023 may 20

Pop Up Store is open from 11 am to 7 pm
It faces several cool Restaurants
open all day
Gladines (Cremerie de Paris N°3)
and Maison Rouge (Cremerie de Paris N°7)

next Metallica Pop Up Store in Hamburg 2023 may 25 to 28
Klosterwall 13 20095 Hamburg / Germany


Pop Up Store
The Metallica Pop Up Store
is organised at the occasion
of the two Metallica World Tour Concerts
at the Stade de France.




Creative people behind
the Metallica Pop Up Store:


design and construction of the Pop Up store
Daniel Terreneuve, Stephane Sergent (agence Esprit Scène)

store management
Daniel Terreneuve, Stephane Sergent
Leon Steger, Justine Régis, Adam Olympie,
Raphael Picard / Rafamiel et Indra Debarbat

Metallica products
Marian Stredwick, Chris Barber from Probity Merch




3D visit


Metro Exit Marguerite de Navarre
and Cremerie de Paris as a Metallica Pop Up Store
click on the picture to walk to Cremerie de Paris
direct VB.com/metallica/visit

Code to integrate the 3D visit into a website ....
<iframe src='https://my.realbox.fr/tour/cremerie-de-paris-1-metallica' height='315' width='560' allowfullscreen></iframe>

Videos made at Cremerie de Paris




Videos around the concert at Stade de France


Metallica concert at Stade de France 17 mai 2023



Metallica Concert at Stade de France 19 mai 2023




Metallica World Tour 2023 / 2024


Acces to the Metallica Pop Up

Direct 12 min RER B train connection
from Stade de France
to Cremerie de Paris
(Chatelet les Halles sortie 1)



En Metro / RER

use the new exit / sortie N°1 Porte Marguerite de Navarre
of the subway ChateletlesHalles.com/sortie1
Getting out of the metro you will see the
Coca Cola Pop Up Store
located at Cremerie de Paris N°1



- RER B direct connection
with Roissy CDG (30 min - only take a much faster non stop direct train)
Orly (30 min RER B + Orlyval) and Gare du Nord (4 min).
- Metro 4 direct connection
with Gare de l'Est (15 min) and Gare Montparnasse (19 min)
- Metro 14 direct connection
with Gare de Lyon (8 min) and Gare Saint Lazare (9 min).
- Metro 1 direct connection
with Champs Elysées (15 min)

Sortie N°1 Chatelet les Halles N°1 faces our different Cremeries de Paris,
N°1, N°2, N°6, N°9, N°18, N°19 Pop Up Stores
and N°3, N°4, N°7, N°8, N°10 Pop Up Cafes.
Coca Cola is on the right side of the exit Marguerite de Navarre
at Cremerie de Paris N°1.

Marguerite has already come by,
as she was a friend of the Villeroy family
first Cremerie de Paris,
but this was a long long time ago...
Marguerite is considered to be the grandmother of the Bourbons,
the letter "B" of VB.com


By Bus (11,24,67,69,72,74,76,81,86) arrèt rue de Rivoli / Pont Neuf

By Voiture, parking Pont Neuf face à la Samaritaine

By Scooter
avoid parking in a zone for bikes !




The Metallica band:
discover the history of Metallica






A Music Pop Up Store
rooting in centuries of history
including Sony history

The history of VB and of Cremerie de Paris
goes back to the year 1129.


During the times of the Villeroys,
that lived at the house from 1370 to 1671
many cultural things happened at the house,
but our history is more know for books
than for musics.
Many Litterary meeting from Renaissance writers
of the Pleiade movement.



The Villeroys were advisors of the Bourbons,
Kings of France.
The most famous occupant
of the mansion was a child,
young Louis XIV,
The house, owned by his teacher
Nicolas V de Villeroy
was his school.

1671 Preparing his château de Versailles
Louis XIV invited the Villeroy children
to live at the future palace.

VB, the Hotel de Villeroy Bourbon was sold
to become the seat of an
avant-garde "Hi Tech" company,
La Poste.

The Royal French Postal Services
were owned by a private family,
It lasted for less than a century until 1738,
but the old Postmasters
are directly connected
with todays Cremerie de Paris,
the home of the Metallica Pop Up Store.

Again many musiciens came to the house,
but documents of all the many music events
were lost during the French Révolution.



1920 Igor Stravinsky. is the first musician
whose name is known in the history of VB.
Stravinsky lived in Garches
(a small city on the west of Paris)
He stayed at the Villa Bel Respiro,
the home of the designer Coco Chanel.


Chanel had a fascination for Cremerie de Paris.
She had discovered it
thanks to her boyfriend Dmitri Romanov.
Cremerie de Paris was a fairytale
for the Romanov children that grew up in Saint Petersburg.
Anastasia a cousin of Dmitri
and great aount of today's Cremerie de Paris
is the best known,
her destiny inspired many movies.




1946 Sony was founded in Tokyo
by Massaru Ibuka and Akio Morita

The Walkman was invented by Akio Morita in 1979
The Playstation was invented in 1994

The picture shows Akio Morita in 1950
TIn the small round image Ben Solms from Cremerie de Paris,
picture taken in 1995
at a time Cremerie de Paris was a famous Sony store.



1970 before leaving this world
Chanel left a little jewel,
the jewel would one day play a key role
in the history of Cremerie de Paris.


1981 Metallica was formed in Los Angeles
by James Hetfield,
Lars Ulrich
Cliff Burton (1962 - 1986)

1983 Kirk Hammett rejoint Metallica




1986 Cremerie de Paris,
abandonned in 1971 after the end
of the famous Paris Les Halles foodmarket
reopens as a small Repair shop for
Sony phones.

The phone are extremely beautiful,
but due a monopoly of the European PTTs
people can't buy them.
They start bringing them
returning from a trip to the United States.
The phones connect Cremerie de Paris
with all kinds of impossible to meet
"Audio Visual people"


1987 'Akio Morita has a vision for Music
Sony buys CBS Records.


1988 Lady Diana,
one of the clients from the little Boutique
at the time called "Electrica for Sony"
creats a magic connection
between Cremerie de Paris and Akio Morita.

1993 The revenues from the Sony phones,
from Mr Morita's Walkman
and the little jewel left by Coco Chanel
make it possible to reopen
Cremerie de Paris No1,
home of the Metallica Pop Up Store

as if Gabrille Chanel
that had left this world 22 years before
had decided to continue the fairy tales of the past.

1995 Cremerie de Paris opens the
first Internet Cafe in France.
After the departure of Akio Morita
from Sony management,
links between the the company from Japan
and Cremerie de Paris start to fade away.

1999 Cremerie de Paris invents
Phone Book of the World.

2003 Robert Trujillo joins Metallica



2009 Création of the brand Sony Music
which replaces Sony BMG (ex CBS Records)

2012 June Cremerie de Paris hosts it's first Pop Up Store,
the Nike Barbershop



2023 Feburary 9 Sony returns for the first time
Opening of a Sony Playstation Pop Up Restaurant
150 m down the road
at Cremerie de Paris N°9

2023 February 10 Marian Stredwick from Probity,
a Sony Music company calls from the UK.

She had heared about Cremerie de Paris
and realises that the Cremeries
are extremly easy to join from the Stade de France,
that place Metallica
had selected to give their M72 World Tour Paris concerts.

Marian send Daniel Terreneuve
to check out the location.
The Metallica Pop Up Store is on the way.


The Metallica group in 2023




2023 avril 27/29 concert in Amsterdam


2023 mai 17/19 Paris
concerts Metallica at the Stade de France
Pop Up Store Metallica at Cremerie de Paris.

Mai 26/28 Hamburg
Juin 8 / 10 Castle Donington
Juin 16 / 18 Gothenburg
Aout 4 / 6 East Rutherford
Aout 11 / 13 Montreal
Aout 18 / 20 Arlington
Aout 25 / 27 Los Angeles
Sep 1 / 3 Phoenix
Nov 3 / 5 Saint Louis
Nov 10 / 12 Detroit

2024
Mai 24 / 26 Munich
Juin 7 / 9 Helsinki
Juin 14 / 16 Copenhagen
Juillet 5 / 7 Warsaw
Juillet 12 / 14 Madrid
Aout 2 / 4 Foxborough
Aout 9 / 11 Chicago
Aout 16 / 18 Minneapolis
Aout 23 / 25 Edmonton
Aout 30 / Sep 1 Seattle
Sep 20 / 22 / 27 / 29 Mexico City


Probity a company from Sony Music
organises the Metallica Pop Up Stores.








This is how Sony has again
entered the long history of VB
contributing to make the place
become a
Meeting Place
of the World's
most famous Brands




Press Articles:


Le Metallica Pop Up Store continue to be alive
on the White Pages of Norway,
White Pages.no



during the time of the Pop Up
Metallica on the homepage of
Phone Book of the World / PBof.com

Metallica in Paris by Metallica.com
Inside the Metallica Pop Up Store in Paris by Blabbermouth.net
Le Metallica Pop Up Store ouvre à Paris by Oui FM
Pop Up Store Metallica in Paris by Sortir à Paris
Pop Up Store Metallica in Paris by Dayfr.com
Metallica fait le Show au Stade de France by Le Parisien.fr
Lars Ulrich avant le Stade de France by Radio France.fr
Chronique Concert by Freeking Geek.com


Comment se preparent les concerts de Metallica by Le JDD.fr
Epica remplace Five Finger Death Punch by Metalzone.fr
Metallica Paris Night 2 by Revolvermag.com
Pop Up Store Paris by Reddit.com


Metallica Pop Up sur Instagram


Post on @cremeriedeparisofficial

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